Brandwatch
Enterprise social listening tracking 100M+ sources for brand and market insights
About
Brandwatch is the world's most powerful digital consumer intelligence platform, monitoring over 100 million sources including social media, news, blogs, and forums to help brands understand what consumers are saying and thinking in real time. Its Ask Iris conversational AI and AI Query Writer make it possible to extract insights from massive datasets without technical expertise — democratising access to enterprise-grade consumer intelligence. Global brands and agencies use Brandwatch to track brand health, identify emerging trends, manage crises, and understand competitive positioning. Key Features: 100M+ source monitoring including social, news, and forums | Ask Iris conversational AI for instant insight extraction | AI Query Writer for non-technical boolean search | Sentiment analysis with image recognition | Demographic and psychographic audience analysis | Crisis monitoring with real-time alerts | Integration with Hootsuite, Salesforce, and major CRM platforms Best For: Brand managers, PR teams, market research professionals, and marketing strategists at enterprise companies needing deep consumer intelligence. Pros: Unmatched breadth of data sources | Ask Iris makes enterprise intelligence accessible | Historical data back to 2010 Cons: Very expensive — enterprise pricing | Boolean query still required for complex searches | Learning curve for non-research professionals
Problem It Solves
Monitoring brand sentiment, consumer trends, competitor activity
Best For
Marketing, PR, brand, and strategy teams