GWI Spark
AI research assistant powered by GWI's global survey database of 2.7B consumers
About
GWI Spark is the AI-powered research assistant built on GWI's proprietary global survey database, representing the attitudes, behaviours, and preferences of 2.7 billion consumers across 50+ countries. Unlike social listening tools that analyse what people say publicly, GWI surfaces what people think privately through survey responses — providing insight into motivations, purchase intent, and behaviour that observational data cannot capture. With the 2026 launch of Spark API and MCP integration, teams can now embed verified consumer data directly into their own AI workflows. Key Features: Conversational AI interface over 2.7B consumer survey respondents | Global data across 50+ countries | Audience segmentation by demographics, behaviour, and psychographics | Brand tracking and competitive benchmarking | Custom crosstab analysis | Spark API for embedding in custom AI workflows | Regular survey data updates Best For: Marketing strategists, brand planners, and market researchers needing reliable, global consumer attitude and behaviour data — particularly for brand strategy and media planning. Pros: Survey-based data captures motivations not visible in social listening | Global coverage is unmatched | Conversational interface makes research accessible to non-specialists Cons: Expensive enterprise subscription | Survey methodology means some lag in trend identification | Less useful for real-time trend monitoring
Problem It Solves
Instant consumer insights and audience research from verified survey data
Best For
Marketers, brand strategists, researchers