Lavender
AI that helps reps write better cold emails in real time from their inbox
About
Lavender is an AI sales email coaching tool that lives inside your email client and scores your cold emails in real-time — showing you exactly how likely each email is to get a reply and what to fix. It analyses your email against millions of data points, checking for personalisation, length, reading ease, and subject line strength. SDRs and AEs at companies like Drift, Salesloft, and 6sense use Lavender to consistently write emails that land above 20% reply rates. Key Features: Real-time email scoring out of 100 | Personalisation assistant that researches prospects automatically | Mobile preview to see how your email renders on phone | Subject line analyser | AI writing suggestions inside Gmail and Outlook | Team analytics to identify coaching opportunities | Integration with major sales engagement platforms Best For: SDRs and AEs who want to measurably improve their cold email reply rates without guessing what works. Pros: Real-time feedback is genuinely useful | Personalisation research saves hours | Proven impact on reply rates Cons: Focused only on email — not a full sales platform | Team plan required for analytics | Takes a few weeks to see meaningful improvement
Problem It Solves
Improving cold email reply rates
Best For
SDRs, AEs, sales reps doing outbound