Gupshup
India-built conversational messaging platform for WhatsApp, SMS, and business bots
About
Gupshup is India's leading conversational messaging platform, providing the API and no-code tools that over 45,000 businesses use to build AI-powered chatbots and automated messaging workflows on WhatsApp, SMS, RCS, and other messaging channels. Founded in Bengaluru with a strong India focus, Gupshup enables businesses to automate customer communication, run marketing campaigns, and provide support entirely through messaging apps — without a website or app. It processes over 10 billion messages per month across its enterprise customer base. Key Features: WhatsApp Business API with official Meta partnership | No-code chatbot builder for business workflows | SMS, RCS, Instagram, and Facebook Messenger support | ACE LLM for generative conversational AI | CRM integration for personalised messaging | Analytics for message delivery, open rates, and conversions | Pre-approved message templates for regulated industries Best For: Indian businesses across BFSI, retail, and D2C wanting to automate customer communication on WhatsApp and messaging channels at scale. Pros: Deepest WhatsApp Business capabilities in India | Processing scale of 10B+ messages/month is proven | Strong regulatory compliance for financial messaging Cons: Enterprise pricing for advanced features | Chatbot quality limited without significant training | API-heavy integration for non-technical setups
Problem It Solves
Customer communication automation on WhatsApp and messaging
Best For
Indian businesses, BFSI, retail, D2C