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Matomo

MarketingFreemium

Web Analytics

Privacy-first Google Analytics alternative for web and app analytics.

Free tierHigh India relevanceVisit Matomo

About

Matomo is an open-source web and app analytics platform that tracks 100% of available traffic with complete data ownership and privacy compliance. Built as an ethical alternative to Google Analytics, it offers both cloud-hosted and self-hosted deployment options. Trusted by over 1 million websites across 190 countries, Matomo provides real-time analytics, custom reports, and full control over customer data without requiring consent forms.

Problem it solves

Provides accurate web analytics with complete privacy control and data ownership without compromising user trust.

Best for

Privacy-conscious businesses, enterprises needing full data control, and teams wanting alternatives to Google Analytics.

Key features

100% data ownership with privacy compliance
Real-time analytics and reporting
Open-source and self-hosted options
Data Warehouse Connector feature
No consent required tracking
Custom dimensions and segments

Tags

analyticsprivacy-firstopen-sourcedata-ownershipgdpr-compliantgoogle-analytics-alternative

Alternatives

Google AnalyticsAdobe AnalyticsHotjarPlausible AnalyticsFathom Analytics