Hotjar
MarketingFreemiumBehavior Analytics, Heatmap Tool, User Research
Website heatmaps and behavior analytics platform for understanding user interactions.
About
Hotjar is a behavior analytics platform that helps teams understand how users interact with websites and apps through heatmaps, session replays, surveys, and feedback tools. It's designed for product managers, UX teams, and marketers who need to optimize user experience and conversion rates. Now part of Contentsquare, it combines multiple insight tools into one integrated platform to go from data to actionable improvements quickly.
Problem it solves
Understand real user behavior on websites and apps to identify friction points and optimize conversion rates.
Best for
Product teams, UX researchers, conversion rate optimization specialists, marketing teams, and e-commerce managers