FullStory

MarketingPaid

Product Analytics, Session Replay, User Analytics

AI-powered behavioral data analytics platform for digital experiences.

About

FullStory is a behavioral data and digital analytics platform that captures complete records of user interactions to help teams build better digital products. It combines session replay, product analytics, and AI-driven insights to identify friction points and optimize user experiences. The platform serves product, UX, and engineering teams across businesses of all sizes, powered by StoryAI—an AI agent that turns behavioral data into actionable insights.

Problem it solves

Teams struggle to understand real user behavior and optimize digital experiences without complete, trustworthy behavioral data.

Best for

Product managers, UX designers, analytics teams, and engineering leaders at mid-market and enterprise organizations.

Key features

Session Replay and Live Session Viewing

StoryAI AI-driven insights and summaries

Product Analytics with Funnels and Conversion Analysis

Guides and Surveys for in-app guidance

Heatmaps, Click Maps, and Scroll Maps

User Segmentation and Retention Analysis

Mobile Analytics

Co-Browsing and Omnisearch

Alternatives